Ontology, as a branch of philosophy, delves into the nature of being, existence, and the categories of being. Its application in business management research is both profound and necessary. The term Ontology in Business Management Research represents an intellectual framework that guides how researchers conceive of the nature of reality in the context of business phenomena. In this comprehensive examination, we will explore the philosophical underpinnings of ontology, its relevance to business management research, and the implications of adopting a clear ontological viewpoint in this field. Understanding Ontology in Philosophy At its core, ontology in philosophy concerns itself with…
Category: Rhetoric and Language
Building an Argument: Five Canons of Rhetoric
Before we explore how to build an effective argument using the five canons of rhetoric, we better deal with ‘canon’ and ‘rhetoric’. Canon: One of those annoying English words with multiple meanings: ‘a priest in a cathedral’; ‘regulation of a church council’; ‘most solemn part of the Mass’; ‘authoritative list of books’; ‘standard of judgement’, and ‘contrapuntal musical composition’ and that list is not even exhaustive or indeed, canonical. Canon in this sense means ‘a body of principles, rules, standards, or norms’. Rhetoric: Is the art of persuasion and the study of rhetoric explores the ability to inform, persuade, or…
Aristotle and the Rhetoric Triangle
Classical discourse has three components: Rhetoric the art of persuasion; Grammar the art of speaking and writing clearly, and Logic (or analytics) the art of thought and reason. Rhetoric explores the ability to inform, persuade, or motivate a particular audience. Aristotle defines rhetoric as “the faculty of observing in any given case the available means of persuasion.” Rhetoric Triangle Logos, ethos, and pathos are three central components of rhetoric. All good arguments, written, spoken or debated depend on them. Don’t worry if you have never heard of them before, they are easily learned. In themselves they are not new…